“The South Africa Fashion Awards 2026 has unveiled its nominees across 21 categories, spotlighting both established icons like Thebe Magugu and Rich Mnisi, and rising talents shaping the industry. With voting now open, the awards promise to celebrate creativity, sustainability, and innovation in South African fashion at the October 3rd ceremony in Sandton.”
The South African fashion industry is buzzing with anticipation as the South Africa Fashion Awards (SAFAs) return for their second edition. Following the success of last year’s inaugural ceremony, this year’s event promises to be bigger, bolder, and more inclusive, with 21 publicly voted categories and seven special honours reserved for industry legends.
Key Nominees
- Best Fashion Designer: Thebe Magugu, Rich Mnisi, Laduma Ngxokolo, Gert-Johan Coetzee, and Mzukisi Mbane are among the frontrunners.
- Fashion Icons: Bonang Matheba, Nomzamo Mbatha, Minnie Dlamini, and DJ Zinhle are nominated for their influence on style culture.
- Best Photographer: Trevor Stuurman and Basetsana Maluleka lead the category, reflecting the growing importance of visual storytelling in fashion.
New Categories
Two new categories—Best Fashion Campaign and Fashion Executive of the Year—have been introduced to recognize the behind-the-scenes work that drives the industry forward. This expansion underscores the awards’ mission to celebrate not just runway glamour but also the strategic, commercial, and creative ecosystems that sustain fashion.
Sustainability & Innovation
The SAFAs are also spotlighting sustainable fashion, a growing movement in South Africa. Brands and designers who integrate eco-conscious practices are being recognized, reflecting global trends toward ethical production and responsible consumption.
Cultural Impact
Fashion in South Africa has long been a vehicle for cultural storytelling. Designers like Laduma Ngxokolo, who incorporates Xhosa heritage into knitwear, and Thebe Magugu, known for his politically charged collections, exemplify how fashion transcends aesthetics to become a medium of identity and activism.
Public Participation
Voting is open until October 2nd, 2026, giving fans and fashion enthusiasts the chance to support their favorite designers, icons, and campaigns. Tickets for the glamorous ceremony at Hotel Sky, Sandton are also available, offering the public a rare opportunity to mingle with celebrities, designers, and industry leaders.
Conclusion
The South Africa Fashion Awards 2026 are more than just a celebration of style—they are a reflection of the country’s evolving creative economy, its embrace of sustainability, and its growing influence on the global fashion stage. As anticipation builds, all eyes will be on Sandton this October, where South Africa’s fashion elite will gather to honor innovation, artistry, and cultural pride.
