“South African Tourism has rolled out a nationwide campaign to accelerate post-pandemic recovery, highlighting adventure, culture, and wellness travel.”
The “More & More” campaign emphasizes immersive experiences across iconic destinations like Kruger National Park, Augrabies Falls, and Gansbaai. It targets both domestic and international travelers, leveraging digital storytelling and influencer partnerships. The campaign aims to rebuild confidence in South Africa’s tourism sector, which faced significant losses during the pandemic. By focusing on wellness escapes and adventure travel, the initiative aligns with global trends where travelers seek meaningful, restorative experiences. The campaign also integrates sustainability, encouraging eco-conscious travel and community-based tourism. Early indicators suggest increased bookings for adventure tours and boutique lodges. This recovery effort is vital for hospitality businesses, from hotels to restaurants, ensuring a steady rebound in visitor numbers and revenue.
