“The Hotel & Hospitality Expo Africa 2026 has expanded significantly to meet rising procurement demand in South Africa’s hospitality industry, reflecting strong growth in hotels, restaurants, and tourism investments. With over 5,000 trade visitors and 150+ exhibitors, the event is positioning Cape Town as a hub for hospitality innovation and procurement-led growth.”
South Africa’s hospitality industry is experiencing a remarkable resurgence, and this momentum was on full display at the Hotel & Hospitality Expo Africa 2026, which took place from June 10 to 12 at the Cape Town International Convention Centre (CTICC). The event, now recognized as the premier procurement-led platform for the region, has expanded its footprint to accommodate the growing demand for sourcing solutions across hotels, restaurants, bars, and foodservice venues. With more than 5,000 trade visitors and over 150 exhibitors, the expo underscored the sector’s vital role in South Africa’s economic recovery and future growth.
Industry Growth Driving Procurement Demand
The hospitality sector in South Africa was valued at USD 11.49 billion in 2025 and is projected to reach USD 12.19 billion in 2026, with a compound annual growth rate (CAGR) of 6.05% through 2031. This growth is fueled by several factors: rising international tourism, government incentives such as the Tourism Recovery Plan, and evolving travel trends like bleisure tourism and digital nomad visas. Boutique hotels, serviced apartments, and premium local properties are increasingly in demand, creating opportunities for suppliers and buyers to connect at events like the Expo.
Cape Town as a Hospitality Hub
Cape Town’s vibrant tourism appeal and the CTICC’s world-class facilities provided the perfect backdrop for the Expo. The city’s reputation as a global destination for leisure and business travel made it an ideal setting for discussions on procurement, investment, and innovation. The event’s expansion reflects the industry’s confidence in face-to-face engagement, with exhibitors showcasing everything from cutting-edge catering equipment to sustainable hotel solutions.
Connecting Suppliers and Buyers
Event Director Margaret Peters emphasized that “South Africa-led procurement is the lifeblood of our hospitality sector’s growth.” The Expo was designed to facilitate practical sourcing and decision-making, enabling hoteliers, restaurateurs, and foodservice operators to meet suppliers directly. This procurement-driven approach ensures that businesses can access the tools, products, and services needed to thrive in a competitive market.
Industry Support and Sponsorship
The Expo received strong backing from industry leaders, including Santam Insurance, which sponsored workshops and hosted the exclusive VIP Lounge. This space provided opportunities for high-level networking and discussions on risk management in hospitality. Santam’s involvement highlighted the importance of insurance and financial planning in sustaining growth within such a dynamic industry.
Key Themes and Innovations
The Expo featured seminars and workshops addressing critical themes such as sustainability, technology adoption, and business resilience. Industry experts discussed how hotels and restaurants can adapt to changing consumer preferences, integrate digital solutions, and embrace eco-friendly practices. These conversations are shaping the future of hospitality in South Africa, ensuring that businesses remain competitive and relevant in a rapidly evolving global market.
Looking Ahead
The success of the Hotel & Hospitality Expo Africa 2026 signals a bright future for South Africa’s hospitality industry. As procurement activity continues to rise, the sector is poised for sustained growth, driven by innovation, investment, and international collaboration. The Expo has firmly established itself as a cornerstone event, connecting stakeholders across the continent and reinforcing South Africa’s position as a leader in hospitality development.
